Optimising your website for search engines

Optimising your website for search engines

There are a number of important things to consider when optimising your website for search engines. Making your website easy for search engines to read will get you in front of more customers who are looking for what you sell or offer. This brief guide will outline some crucial points to consider.

Content

Google and other search engines will crawl your websites textual content to determine whether you are what the searcher is looking for. This is where you will need to use keywords that are highly relevant to your business. A website with no textual content will look empty to a search engine. The content should be informative to read and should add value to the reader as well as informing the search engine who you are and what your website is about.

Keywords & meta tags

Keywords are ‘key’ in search engine optimisation. They are the search terms used by your target market to find you. Small to medium websites should have 3-5 keywords to optimise. They should be words or terms that are highly relevant to your website and are likely to be searched by users to find you. The first thing you should do is integrate these into the textual content of your website as naturally as possible. The content should be easy to read and the keywords flow within the body of text. They should appear several times. Using headings will emphasise keywords and using them in the headers will make them stand out more to the reader. Your Meta tags should also be utilised with keywords. it will tell potential customers what you offer and who you are and should include a call to action to encourage them to your site.

Links

Links are a very important part of search engine optimisation. A link pointing to your website lets the search engines know you are there. The more links you have pointing to you from around the web, the higher your chances of getting indexed quicker. Links from high ranking websites, i.e. websites with a high page rank are worth more than links from low ranking websites. Ideal practice is to use anchor links. These are links that are embedded organically into text usually by applying a hyper link to a phrase relating to what the link leads too. This tells the search engines that the link has something do with the page content and if it receives a lot of clicks the search engines learn that the content must be valuable to the reader. This in turn will increase the ranking and rating of that target page.

Structure

The way each page is connected to another and the manner in which information flows through your site is it’s structure. Flat architecture is considered the best as it allows each page of your website to be reached in the minimum amount of clicks. This is both good for your website users and search engines. If your home page has the highest possible page rank and importance, that is trickled down throughout the sub pages. Keeping as many pages as possible as close to the homepage as possible (fewest number of links keeping them apart) will increase their importance.

Site maps, directories and submitting to search engines

There are many methods to help get your website indexed along with all pages on it. The first method is by using sitemaps. Sitemaps map out the pages of your website using links. when a search engines crawls your website, by having a sitemap you increase the chances that your site will be crawled and indexed. Using directories is another method. The more traffic a directory receives the better and getting listed under the most relevant one is crucial. This allows search engines to learn more about you and send relevant traffic to your website.

Lastly you can also submit your website to search engines manually. Both Google and Yahoo have these options. This doesn’t ensure that your website will be crawled or indexed, but it does increase your chances.

If you are ready to take the step into the world of online marketing, it may be worth giving the team at Sound Solutions a call and speaking to one of their marketing experts. With 17 years in the industry they really are for runners in both SEO and Google ad words. Take the step and take your business global today.

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