Benefits of using Google Ad Words.

Benefits of using Google Ad Words.

Investing in Google Ad words allows you to put your products and services directly in front of your customers. To put it simply, you create an advert, specify which keywords or phrases you do and don’t want to appear for, set a maximum bid per keyword and your ads are good to run. For example, a dog groomer may create an advert specifying ‘Dog...

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How To Tell if Penguins And Pandas Have Ruined Your Online Marketing

How To Tell if Penguins And Pandas Have Ruined Your Online Marketing

You may not know much about Google. But when your business’s website suddenly falls off the proverbial Google cliff, you better know what happened. All too often in the past two years Google updates have sent sites tumbling down into virtual obscurity while small business owners are left scratching their heads. Someone on your staff or some outside...

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Stop Worrying about Keyword (Not Provided).

Stop Worrying about Keyword (Not Provided).

Over the last month, the Search Engine Optimisation world has been in a state of shock. With 100% of keywords now showing as not provided, analysing this data and providing relevant content becomes more difficult. It seems that we can no longer rely on keyword data, a staple of SEO, but while some view this as a death knell, rumours of the death of SEO are...

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How Gaming Sites Can Benefit from the Google Hummingbird Update

How Gaming Sites Can Benefit from the Google Hummingbird Update

Google is the go to search engine on the Internet. The Google search engine algorithm impacts billions of websites every day. Any minor change to the algorithm can alter the online landscape in an instant. The Google Hummingbird update is the biggest for the search engine in years. It changes everything, especially search results and SEO strategies. It will...

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The Three Basics of Website Optimization

It is a truth universally acknowledged that a business possessing a desire to increase its revenue must create a website. The problem, however, is that not many business owners seem to know what makes a website most inviting to potential customers. Similarly, many developers are often more concerned with making the webpages pretty, or they are operating in a...

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Market Samurai: One of the Best Keyword Research and Internet Marketing Tools

Market Samurai: One of the Best Keyword Research and Internet Marketing Tools

If you want your business to grow online then you need to start using an Internet marketing research tool such as Market Samurai to help you reach your target audience much faster than the old traditional marketing strategies such as print, radio and TV advertising. By researching keywords that prospective clients are using to find your products and services,...

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